Tried Twitter. LinkedIn. Gave up on a failed marketing blog. Here's what's next.

A few years in content/copywriting in the B2B tech space has absolutely rinsed my brain with information.

Who knows how many tweets, LinkedIn posts, blog articles, email newsletters, and Slack discussions I’ve read that purport to contain some kind of content marketing wisdom.

I’m sure they have, each in their own way. There’s stuff to be learned all the time, everywhere.

But when is it valuable?

This question is on my mind all the time. Every time I jump on Twitter or LinkedIn, or check out the latest batch of marketing newsletters in my inbox, it feels like Groundhog Day. The same marketing advice I’ve read once, twice, or a dozen times before seems to keep popping up. Constantly. As though it were brand new.

When you’re new to content marketing, this plethora of info and advice is a bit of a godsend. You’ve got a smorgasbord of ideas to test out and learn from. And you have all sorts of blue-ticked, influencer-level, seasoned marketing veterans publicly vouching for the validity of these ideas. It’s really reassuring.

But you get a few years in – nab a few wins (and vastly more losses) – and the new ideas from your infinite pool of online advice start to run out. You’ve also now got yourself a few years exposure to other marketers behind the scenes. And so you’ve seen how the (marketing) sausage is made – with a hell of a lot of head-scratching, guessing, blagging, testing, learning, and making mistakes. You come to realise “there’s no silver bullet” isn’t just a mantra of entrepreneurs, but a very real representation of how marketing works.

So where’s the guidance for the next step?

Personally, I have no idea. From where I’m standing, it looks like I’ve reached the end of the road.

So I want to start exploring. Publicly. Via this newsletter. To keep me accountable. (Although let’s see how well that actually works.)

Everything that follows is centred around one idea:

What should middle-senior weight content marketers / copywriters do to ensure they’re at the top of their game?

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